What is Brand Power trying to achieve?
Brand Power is an advertising product used by leading manufacturers and their advertising agencies as a different method for promoting their brands. It's different from traditional advertising as it focuses on providing rational information about grocery products. The aim of Brand Power television commercials, informative catalogues, even this web site, is to provide you with 'Facts and Value' through information.

Why Brand Power?
What makes Brand Power appealing to manufacturers and their advertising agencies is its ability to provide detailed explanation to shoppers. In particular, Brand Power draws shoppers' attention to facts that weren't previously known. The result tends to be more shoppers buying that particular product. We like to think that Brand Power treats shoppers with respect by providing useful information that helps when it comes time to decide which product to take from the supermarket shelf.

Who is behind Brand Power?
Brand Power is an advertising service owned by Buchanan Group. Buchanan Group also has created other Informative advertising services. They are Infotalk, Great Chef's ShowYou How, MediFacts and Zoot Review. Each of these advertising services sets out to provide viewers with information to help them make purchase decisions across a variety of product categories.